Director/Manager, Brand Marketing and Communications

Job Title: Director/Manager, Brand Marketing and Communications

Location: Whippany, NJ

Type: Full-time, In Office

Giftogram helps businesses show appreciation to their customers and employees through personalized gift cards that create authentic moments of gratitude. Our commitment to our customers shows as we were just recognized by G2 as one of the top 15 software companies for customer satisfaction and as #1 in the rewards and incentives category.

We're growing quickly and expanding our marketing team with a brand and communications leader to embody our brand voice and make it heard clearly, creatively, and consistently.

The Role

The Director/Manager of Brand Marketing and Communications will lead Giftogram's brand communication strategy. They will be responsible for shaping our brand voice and telling stories that connect with customers, employees, and the broader market. From high-level messaging to hands-on writing, this role blends strategic brand thinking with strong execution.

You’ll work closely with product, revenue operations (RevOps), and sales to ensure every touchpoint reinforces Giftogram’s mission: building loyalty through appreciation.

Responsibilities

• Define and uphold Giftogram’s brand voice across all customer and public-facing content
• Own the editorial calendar and lead development of brand storytelling, campaigns, blog content, customer narratives, and executive thought leadership
• Lead PR strategy, including media outreach, press releases, and brand visibility efforts
• Serve as a public spokesperson for Giftogram, representing Giftogram at industry events
• Collaborate with product, sales, and RevOps to align messaging with business priorities and product positioning
• Support strategic initiatives like launches, campaigns, and events with compelling brand-aligned content
• Work with RevOps to manage SEO planning and content optimization for discoverability
• Partner with agencies or freelancers as needed for writing, design, or PR support
• Track and report on brand performance and media presence

Requirements

• 8+ years of experience in brand marketing, content strategy, communications or PR
• Exceptional writing and editing skills, with a portfolio that demonstrates brand voice development across platforms
• Experience shaping and executing brand messaging in a growing B2B or B2C organization
• Demonstrated ability to lead brand storytelling, create messaging frameworks, and partner across teams to unify communication
• Strong understanding of PR strategy and media relations
• Strategic mindset with hands-on ability to execute
• Empathetic communicator who understands the power of appreciation and human connection

Bonus Points

• Experience working with B2B tech, eCommerce, SaaS, or HR platforms
• Background in journalism, brand strategy, or agency PR
• Familiarity with SEO and content analytics tools such as Google Analytics, SEMrush, or similar
• Comfortable managing external writers, designers, and agency partners

Why Join Giftogram?

• Be the voice behind a company that leads with gratitude
• Take ownership of a brand function with executive support
• Help reshape the gifting category with meaning and emotion
• Competitive salary and benefits package, with the opportunity to participate in our equity incentive plan