Head of Marketing

Parsippany, NJ
Full Time
Executive

About Giftogram

Giftogram is a leading platform in the gift, reward, and incentive space, helping businesses of all sizes easily send digital and physical gift cards to employees, customers, and partners. Our mission is to simplify corporate gifting with a seamless, customizable experience.

Since our founding in 2012, we’ve grown into one of the top B2B rewards and incentives platforms, serving mid-market companies, nonprofits, and Fortune 500 brands. As we enter our next phase of growth, we’re expanding our leadership team to further accelerate our go-to-market strategy.

At Giftogram, we foster a high-energy, collaborative culture where innovative problem-solvers thrive. We believe in building great products, moving fast, and driving measurable impact. Now, we’re looking for a Head of Marketing to lead our brand, demand gen, and marketing strategy end to end.

🔹 Learn more about our product at www.giftogram.com

About the Role

We’re looking for a strategic, hands-on Head of Marketing to own and scale our entire marketing function. You’ll be responsible for generating pipeline, building our brand, and growing a high-performing marketing team. This role is perfect for a B2B demand gen leader who’s equally comfortable writing high-converting copy, analyzing attribution models, and rolling up their sleeves in HubSpot.

You’ll partner closely with the CEO, Sales, and RevOps teams to align marketing with revenue, while establishing Giftogram as a continued category leader in B2B gifting.

You will have the opportunity to make a measurable impact from day one, shaping the future of our marketing strategy and brand presence.

If you thrive in growth-stage environments, love the challenge of building from the ground up, and have a proven track record of driving growth through performance marketing and content, we’d love to hear from you.
 

What You'll Do

Drive Pipeline & Growth

  • Own multi-channel demand generation campaigns across paid, organic, ABM, and email

  • Launch and optimize performance marketing on LinkedIn, Google, and other platforms

  • Analyze attribution and engagement data daily to drive pipeline performance

  • Report on KPIs including MQLs, SQLs, CAC, ROAS, and velocity metrics
     

Build the Brand

  • Develop and refine Giftogram’s brand story and value proposition

  • Lead content strategy—blogs, case studies, guides, webinars, and thought leadership

  • Write or manage writers for high-converting landing pages, email nurture, and ad copy

  • Create sales enablement materials and internal GTM messaging
     

Scale the Team & Systems

  • Build and mentor a lean, high-performing marketing team

  • Hire strategically, balancing specialists, generalists, and agency/freelancer support

  • Establish repeatable campaign playbooks and internal training programs

  • Foster a test-and-learn culture with revenue accountability
     

Be Hands-On

  • Execute campaigns in HubSpot and other MAP tools

  • Partner with sales to refine messaging based on call insights and buyer behavior

  • Own landing page testing, email copywriting, and campaign reporting

What We're Looking For

  • 7+ years of B2B marketing experience, with 3+ years focused on demand generation
  • Experience building and scaling a marketing team from early stages
  • Deep knowledge of marketing automation (HubSpot preferred), paid media, and attribution
  • Strong writing chops and an eye for brand storytelling
  • Metrics-driven mindset with comfort in CAC, LTV, funnel velocity, and pipeline metrics
  • Experience in SaaS or eCommerce marketing
  • Proven track record hiring, coaching, and growing top marketing talent

Bonus Points

  • Experience with account-based marketing (ABM)
  • Knowledge of AEO/SEO strategies to support organic growth
  • Background in scaling PLG or hybrid sales-led/PLG organizations

Pay & Benefits

In addition to a competitive salary, we offer a comprehensive benefits package, including:

  • Equity opportunities

  • 401(k) plan with company match

  • Medical, dental, and vision insurance

  • Hybrid work schedule and unlimited PTO

We believe in rewarding talent and dedication with a supportive, high-growth environment and benefits that help you thrive—both personally and professionally.

Share

Apply for this position

Required*
Apply with Indeed
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*