Digital Marketing Manager

Giftogram is seeking a Digital Marketing Manager!

About Us

Giftogram is a leading digital gift card, employee reward, and disbursement platform. We are a high-energy team of dynamic problem-solvers who love delighting our customers and tackling challenges.

Founded in 2012, we have grown into a top B2B SaaS company for rewards and incentives. Our clients include Fortune 500 leaders, nonprofits, and small and medium-sized businesses. We have quickly expanded our customer base and as we accelerate our growth trajectory, we are seeking a Digital Marketing Manager to join our team.

About the Role

Do you enjoy digging into data? Are you energized by content creation? Giftogram’s marketing team is seeking an early-career Digital Marketing Manager. 

The Digital Marketing Manager will help develop, implement, and manage Giftogram’s digital marketing projects across multiple channels. This role requires a critical thinker with hands-on experience in Google Ads, data organization, email campaigns, content creation, and general marketing operations. You will be instrumental in building lead target lists, optimizing our social media presence, creating and managing blog content, and implementing campaigns through HubSpot.

What You’ll Do

• Plan, execute, and optimize Google Ads campaigns to drive traffic, generate leads, and increase ROI
• Collect, organize, and analyze data to inform marketing strategies and optimize campaigns
• Set up, execute, and manage email marketing campaigns, including building out emails to announce new features, nurture leads, and drive conversions
• Develop and maintain targeted lead lists through data mining and analysis to ensure marketing efforts reach the ideal audience
• Build and maintain social media profiles, create engaging content, and monitor performance across all platforms
• Write and leverage AI tools to manage the production of blog articles, landing pages, and other marketing collateral and content. 
• Collaborate with writers to ensure content aligns with brand messaging
• Utilize HubSpot for marketing automation, CRM, and reporting to drive efficiency and track performance
• Implement and update marketing content on the website, ensuring a seamless user experience
• Monitor marketing operations to ensure all processes are efficient and effective, from campaign execution to reporting
• Work closely with cross-functional teams, including sales, design, and product, to ensure alignment on all marketing initiatives

What You’ll Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2+ years of experience in digital marketing, with a focus on Google Ads, email marketing, content creation, and data analysis
• Proficiency in HubSpot or similar marketing automation platforms
• Strong writing skills with experience creating content for various channels, including blogs, landing pages, and social media
• Experience in managing and optimizing paid search campaigns, preferably Google Ads
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Strong communication skills, both written and verbal
• Experience with SEO, SEM, and social media marketing
• Knowledge of web design, AI tools, and development principles is a plus

What We Offer

• Base Salary range: $70,000-$90,000 + discretionary annual performance bonus
• 401k & Company Match
• Medical/Dental/Vision Insurance
• Hybrid work schedule (2 days onsite per week)
• 15 PTO Days + Paid holidays